Digital Marketing Services

Leap Logic is a Birmingham-based digital marketing agency that specializes in multi-tiered campaigns that help brands discover their audience and drive them to action.

Each digital marketing engagement is unique, built around the goals defined by our client partner. Typical digital marketing services include:

Strategic Marketing Plan

Audit your current digital marketing and create a schedule and approach that ramps up your efforts and maximizes your marketing budget.

SEO

Generate quality leads by strategically optimizing your site's structure and content for both search engines and choosy customers.

Search Engine Marketing

Position your business at the place of your customer’s search with Google and Bing ads.

Social media management

Create consistent, targeted content and manage delivery across social media platforms

Content strategy

Develop a coordinated strategy across platforms to create content that engages your customers and generates leads through targeted keyword content.

Local listings management

Ensure that your customers find you by making sure third-party websites such as Yelp, Yellowpages, Google My Business, and other industry-specific sites have the right information every time.

Ongoing content creation

Convert visitors into customers with quality, engaging copy for your website, social media platforms, or email campaigns.

Pay-Per-Click Ads (PPC)

Use demographics to target your ideal customer on platforms such as Facebook, Twitter, and LinkedIn.

Designed to gets results.

With all of the modern digital marketing tools available, it isn’t difficult to get clicks and increase web traffic. But do visits and impressions provide real value? Do those visitors convert into customers? The key to creating a positive impact on the bottom line is making sure that the visitors we attract fit the profile of a buyer. Then, do those visitors see the messages that resonate with them? Is the call to action we present clear and enticing? Does the engagement offered by the page seem transparent and valuable to them? Are barriers and obstacles to conversion removed?

Our digital marketing strategy is holistic, supported by consumer behavior and psychology. By considering a customer’s beliefs, needs and wants, and deep desires, we help brands position themselves to meet those psychological needs through their products and services. We scrutinize each stage of the customer journey to ensure that the highest number and highest quality of customers continue to the next step.

Guided by data.

In our approach to digital marketing, data is behind everything we do. We use key metrics such as conversion rate, return on investment, and return on ad spend to drive our marketing decisions. This helps us to choose the marketing approach that will work best for your business and develop a unified strategy across marketing channels. Once we employ this strategy, we actively monitor the results of each stage to determine what’s working well and adjust what isn’t. We meet with our client partners regularly to review results and make adjustments so that their marketing plan is responsive and effective, maximizing their ROI and producing steady growth.