Spike Mendelsohn's Good Stuff Eatery was inspired by his mother's vision for providing people with the nostalgia of eating the best of their American favorites.
Our partnership with the Mendelsohn family has spanned over five years and multiple successful brands. We have enjoyed seeing new concepts come to life, creating unique digital experiences and then watching as they grow into a delicious local draw. For Good Stuff Eatery, we returned to the origins of our relationship to redesign the first site we created together.
Good Stuff Eatery has always been about farm fresh, nostalgic Americana, but with a modern and accessible framing. The verbal identity is fun (and funny) allowing the visuals to be clean, simple and bold.
Each location received unique icons and artwork to demonstrate how Good Stuff Eatery integrates the local culture and style into each new restaurant.
Fully Responsive Designs
With busy domestic markets like DC and the addition of global markets, customers need to access their good stuff on the run.